Unbuzzd - Brand Launch
Some of the founding members of Celsius came up with a new beverage that's designed to get you feeling sober faster (shockingly, it's actually scientifically proved to do it). Together with Six+One, we created the positioning, packaging, brand guidelines, and social media launch campaign to give unbuzzd the best shot in the wide wild world of CPG.
A little back of label story-telling was important to get the tone through.
