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JDate - Programmed by Yentas

*Featured in Communication Arts

Back in the shtetl days, old Jewish women, or Yentas, served as matchmakers. It was their job to bring couples together and keep the tribe alive. Our campaign casts the traditional yentas as Jdate programmers coding through the night to build the best Jewish matchmaking site.

Creative Director: David Roth

Art Director: Shaun Bruce

Photography by Randal Ford

Date: 2018
Client: JDate
Role: Copywriter