Ironbound Cider - From Jersey

After the success of the "From Jersey, so you know it's not too sweet" tagline, Ironbound Hard Cider wanted to extend the campaign to their summer flavor.

So, my writing partner and I came up with a way to bring some Jersey attitude to a classic beach scene. We commissioned the talented sand sculptors at AllNaturalArts.com to create a 6.5 foot sculpture of dueling Jersey mermaids.