Ironbound Cider - Not Too Sweet

Ironbound is a new cider company based in New Jersey. Unlike the syrupy supermarkets ciders, Ironbound doesn't have any added sugar. Instead, they use tannins (like wine) to give Ironbound a complex flavor profile.

My writing partner and I were brought in to come up with a launch campaign and a punkish tagline. We also produced & directed the photo-shoot.