Brookside Chocolates
Brookside Chocolates (those chocolate balls you get at Walgreens) has many vocal fans on social media. In these TV spots, our spokesman - comedian Jon Dore - responds to real tweets, Facebook posts, and Instagram mentions.
Argonaut Ad Agency brought me in to write and re-write about a dozen spots for this campaign. I also wrote the new tagline "Talk about Delicious"
Creative Directors: Rob Calabro, Beau Hanson