Assassin's Creed - Alexios

*The Alexios campaign was awarded a D&AD Pencil for Best Use of Audio*

To get fans excited about the release of Assassin's Creed: Odyssey, RGA partnered with Amazon to create Alexios, the Spartan Assistant. 

Part launch trailer, part physical product, part Alexa skill, Alexios functions like any standard Alexa unit, but with the battle-hardened attitude of a Spartan warrior. Users ask him for help around the house as well as help navigating the game. Every answer delivers a perfect mix of useful info and roast comedy.

I wrote the video trailer and over 300 custom responses.

The video trailer has over 6.7 million views on Youtube.

Creative Directors: Bob Cohen, Kevin Koller

Press

• IGN
• GameSpot
• TechCrunch
• Variety
• campaign
• Yahoo
• Cinema Blend
• PlayStation LifeStyle
• voicebot.ai
• gamingbolt
• AggroGamer
• Greek City Times
• comicbook
• Codex
• SYFY Wire
• GameFragger
• MobileSyrup
• EGM Now
• Don’t Feed The Gamers
• FragHero
• Console Creaters
• Gamer Gen (France)
• The Enemy (Brazil)
• GameSpark (Japan)