Assassin's Creed - Alexios Activation

*The Alexios campaign was awarded a D&AD Pencil for Best Use of Audio*

To get fans excited about the release of Assassin's Creed: Odyssey, RGA partnered with Amazon to create Alexios, the Spartan Assistant. 

Part launch trailer, part physical product, part Alexa skill, Alexios functions like any standard Alexa unit, but with the battle-hardened attitude of a Spartan warrior. Users ask him for help around the house as well as help navigating the game. Every answer delivers a perfect mix of useful info and roast comedy.

I wrote the video trailer (7.4 million views on YouTube) and over 300 custom responses for the Alexa skill.

Creative Directors: Bob Cohen, Kevin Koller

Additional Writer: Scott Steele

Art Directors: Kyle Tellier, Nikita Sokolov

PRESS

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