A Few Of My Favorite Things (Headlines)
This is a sampler of my favorite headlines I've written for clients. Some of these went into production, and some were just pitched. But they've stuck in my mind as good examples of my writing sensibility.
A cheeky play on Brooklyn hipster facial hair, since the New York Aquarium is located in Coney Island, Brooklyn.
We pitched this to JDate for a provocatively simple campaign that highlighted the quality of their members.
Jove is a wellness-focused water company that wanted to show off their scientific bona fides without coming off stodgy.
Though I prefer not to get sentimental, sometimes a little twist on words can make you feel warm inside.